Mural-style signage for Rugged Cup, a local coffee shop in Elkton, VA. This bright, eye-catching signage was created to draw in Route 33 commuters and alert them to the presence of a coffee shop. The vibrant colors stand out against the busy intersection nearby while the bold “COFFEE” simply and efficiently communicates Rugged Cup’s purpose. Imagery was drawn from the area’s natural surroundings and Rugged Cup’s offerings. Colors were inspired by the brand colors of the two businesses that share the building.