4Corners Fitness & Rehabilitation is a company that provides custom fitness and nutrition plans. For the logo, the client was interested in incorporating a three-dimensional cube and fitness-related imagery. The final icon incorporates both of these ideas by providing a simplified cube shape that flows into an abstracted weight design.
There are four main pillars of 4CFR’s fitness plan: Core & Balance, Strength & Conditioning, HIIT (High-Intensity Interval Training), and Mobility. An icon was created for each of these four focus areas and the outer structure of the logo serves as a sort of frame for the icons to tie the branding together.